Our Story

"Our mission is based upon a true sense of community and respect for our customer through an essential core value structure of honesty, integrity and reliability."

Founded in 2010 by John L. Rice and his two sons, John C. Rice and Joe Rice, Rice's is Bradenton's largest locally owned retailer of appliances, BBQ grills, and outdoor power equipment. Formed to fill a void in a market that lacked high-touch customer service and knowledgeable sales presentations, the Rice family has always focused on providing each customer a world-class experience that will keep you coming back.

Low Price Guarantee

As a member of BrandSource, a national network of independent appliance retailers whose combined annual purchasing power exceeds $14 billion, Rice's is able to compete with all national "big box" retailers by providing the same low prices, and sometimes even better prices. Rice's monitors the competition in order to offer our customers the best price in Bradenton. If you find a lower advertised price from another local retailer, we'll match or beat their price.

Largest Selection

As the area's largest appliance and bbq grill retailer, Rice's has everything from a dedicated scratch & dent warehouse to a large, beautiful display of built-in luxury appliances. We have more appliances on display than any other retailer in the area.

Expert Advice

Rice's isn't just an appliance store. We're the appliance experts. Discover the difference with our staff of professionally trained product experts who possess the skills and knowledge to ensure you select the right appliance for your home.

Delivery & Installation

Rice's provides delivery and installation on everything we sell. From a basic refrigerator delivery to custom built-in installations, our professionally trained installers provide top-quality workmanship. Delivery and installation of appliances is available in Palmetto, Bradenton, Lakewood Ranch and Sarasota. Additional delivery areas may be available upon request.